Web 2.0 means of distributing multimedia offer only an illusion of free sharing, while collecting content on a central server. The Youtube model allows only passive consumption and false participation, under Googles' central command. Centralized media display sites work like a new form of a remote control for a tv set. The user cannot easily download the work in a satisfactory format, manipulate it or do a remix.

On the other hand these sites empower goverments and capital owners to censor our culture on a wide scale. Our content on media display sites in fact works as an attraction next to an advertising column; we cannot control the context of our uploaded multimedia.

In 5 years most of our visual culture will be available through Youtube. This means that it will be impossible to just give it away while avoiding commercial or political context. There is not much time left: British Telecom already blocks Pirate Bay, a broad mode of access to P2P networks is under threat.

But the alternative has existed for years: podcasting, P2P networks, open source licences and the semantic web. Tutturu combines them all to provide a complete device for an autonomous media propagation that might create an alternative to centrally administered multimedia.